Girl Scouts of the USA Website and E-Newsletter
The Girl Scouts, in partnership with Microsoft, offer an introduction to online safety for girls and their parents via their LMK ("Let Me Know") website and e-newsletter. The Girl Scouts turned to Oren Hope to edit and punch up website copy from online safety experts, and to write engaging newsletter copy to entice readers to click through to the LMK website. Snappy headlines and intriguing content resulted in an open rate of over 50% and a click-through rate of 20%.